(2020) Devised Covid Content Strategy to bring visibility to Brand Assembly’s Community. The objective was to celebrate and support designers, stores and creatives through content. This was achieved though social, email, building directories and highlighting community through individual profiles.

Digitized previously planned in-person events by moving content to IG Live and story takeovers. Hosted town halls (via Zoom) with fashion business owners, developed slack channel as a place to share resources. Hosted 3 day virtual event.